Bell Chair is produced with recycled polypropylene, which is obtained from the waste generated by Magis’ own furniture production and from the local car industry. The patented material excludes almost all “virgin or new” materials and can be 100% recycled again after use. This way, Bell Chair forms an almost closed material cycle.
Bell Chair is made with versatility in mind and can be used indoors, outdoors, for commercial use, events, and many other settings. It is meant to be used in creative, unconventional and innovative ways.
The chair weighs just 2.7 kilograms, making it at least one and a half kilos lighter than average plastic chairs. This fact is testament to the use of less material and causes less energy consumption during production. The key to this saving lies in its ingenious shell shape of the chair. It’s bulbous geometry is not only structurally strong, it also makes the chair extraordinarily comfortable and visually appealing.
Made in the most responsible way, the Bell Chair production methods also abstain from wasteful energy practices, mostly by streamlining the process in a way that it takes miniscule time to manufacture the chair.
The responsibility of the design does not end with the product itself. Magis developed a logistics concept for Bell Chair to save additional resources. This entails a specially-designed reusable delivery pallet, which can stack up to 24 chairs. As a result, less packaging material is used, and the vertical stack reduces the footprint during transportation. At the same time the pallet doubles up as store display for retail partners and is made from the same recycled plastic as the chair.
Magis furniture are made of plastic since 1976. Experimental designs are also manufactured with aluminum and wood. Through the close work with leading designers Magis furniture arising with high tendency to become cult objects. These Magis products are the Bombo stool, Chair One, First Chair as well as the Air-Chair by Jasper Morrison.
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dieter horn GmbH
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