Matthias Demacker was born in the year 1970 and studied design at the University of the Netherlands in Krefeld. During the studies he worked for diverse design offices in fair design. After his graduation, Demacker was drawn by Munich, where he worked for the most different design studios on the area of industrial design. Among them namely representatives such as Ideal Standard, Bene, Wittmann or Interlübke. Since 2003 Matthias Demacker is independent with his own design studio. His aim is to achieve his own concepts. The deciding approach for this success he conceptualizes the “open eye”. He is inspired by all life situations. Special products should emerge as a consequence that would be impossible otherwise.