Claudio Dondoli and Marco Pocci in 1983 founded Archirivolto as industrial planning, design and architecture studio. While studying Architecture in Florence Claudio, Marco and some friends put up an experimental theatre group. When they decided to focus their joint efforts on design, consolidating their ties of friendship, their interest in theatre strongly influenced the set-up of their new studio, drenched in creativity, sense of reality, respect and attention for the public. Design is for Archirivolto beauty, harmony and freedom; it cannot be restrained by rigid pre-established rules, or subsist as privilege for a social or cultural élite. The designer has the duty to create accessible beauty, for everyone, and to bring design near to many people as possible.