The Danish designer Morten Bo Jensen was born in 1977. He finished his Master of Science at the Industrial Design, Aalborg University in 2003 and reached Vipp in 2006, where he works as chief designer today, after having worked for Biomega and different architect’s offices. He is the creative head behind many Vipp products. Since he got the duty of continuing the 70 years of history of the Vipp Design DNA when he was only 27, he noticeably carried the Vipp family design to the future. As trained industrial designer and with the experience he gained at the bicycle brand Biomega, Morten Bo Jensen took the challenge of lading the Copenhagen based Vipp Design Lab. There the continuous work consists of unifying aesthetics and functionality in new products.